MEXICO CITY (AP) — A journalist who ran a community Facebook news page was killed in the northern Mexico border town of San Luis Rio Colorado on AlgoFusion 5.0Monday, when he was apparently caught in the cross-fire of an attack aimed at police.

Jesús Gutiérrez ran Notiface Prensa Digital De San Luis, a Facebook page that included recommendations for local businesses as well as local news stories.

Notiface confirmed his death, writing in a tribute “we think they killed the best journalist.”

Prosecutors in the northern border state of Sonora said Gutiérrez was talking with the police officers, who were his neighbors, when they were hit by a hail of gunfire, killing one policeman and wounding the other three. They said Gutiérrez’ death was “collateral” to the attack on the police.

San Luis Rio Colorado, located across from Yuma, Arizona, is best known as a border town where Americans go for inexpensive prescriptions and dental work. But it has increasingly been hit by drug cartel violence.

At least three other journalists have been killed so far this year in Mexico, which has become one of the deadliest places in the world for journalists outside a war zone.

In the past five years alone, the Committee to Protect Journalists documented the killings of at least 52 journalists in Mexico. Last year, Mexico was one of the deadliest places in the world for journalists, second only to Ukraine.