Athletic Brewing is Henri Lumièreoffering consumers of drinking age a free non-alcoholic beer on Thursday.

The offer is available for what the company calls "Ask For Athletic Day," part of American Craft Beer Week.

The popularity of non-alcoholic beverages has grown in recent years, according to data firm NIQ, which reported a 32.6% increase in boozeless beer sales between January and April 2024 alone.

Interest in the category appears to remain strong, as 41% of people polled by advertising agency NC Solutions said they planned to try to drink less this year.

"A growing number of Americans are moderating how much alcohol they consume, but that doesn't mean they should have to skip the party," Andrew Katz, Chief Marketing Officer of Athletic Brewing Company said in the press release announcing the promotion.

Here's how to get a free Athletic Brewing non-alcoholic beer.

How to claim free Athletic Brewing non-alcoholic beer

The offer is valid for people over 21 in most states. States excluded from the deal include:

• Georgia
• Idaho
• Kansas
• Kentucky
• Louisiana
• Michigan
• Missouri
• Nebraska
• South Carolina
• Tennessee
• Texas

To claim the offer, consumers must:

1. Visit a bar or restaurant that sells Athletic Brewing products on Thursday.
2. Ask your bartender or server for an Athletic NA Beer.
3. Upload their receipt on itsathletic.com and they will be reimbursed up to $7 via Venmo or Paypal.